What is a VFO?
A Virtual Family Office (VFO) is a modern, collaborative approach that integrates expertise across wealth management, tax planning, and risk management to serve the complex needs of high-net-worth individuals and business owners. Unlike traditional IMOs, which may focus solely on product placement, VFOs prioritize personalized, holistic solutions that align with every aspect of a client’s financial life.

Key Functions of a VFO
Risk Mitigation
Protecting assets and ensuring financial security through comprehensive insurance solutions.
Wealth Management
Preserving and growing generational wealth with tailored investment and insurance strategies.
Tax Planning
Proactively minimizing tax liabilities through strategic structuring and coordination with CPAs.
VFOs excel at integrating these services, enabling advisors to present unified, client-centered recommendations. This cohesive approach ensures that clients’ financial, tax, and insurance plans work in harmony, fostering better outcomes and stronger relationships. When we discover additional needs beyond the areas outlined above, know that we have access to strategies and specialists in different fields such as legal services and business advisory.
This approach allows you to change the way you work with clients, and not just be a product-pusher. You can truly advise them from a holistic perspective, and share in the revenue generated.
Why Choose a VFO-Driven IMO Over a Traditional IMO?

Personalized Support for You and Your Clients
At Assurance Ally, we understand the challenges of working within a traditional IMO. Advisors often feel unsupported and burdened by administrative tasks.
Our VFO model changes that by offering a dedicated case consultant for every advisor. We act as your advocate, ensuring your clients receive the tailored solutions they deserve.
Holistic, Collaborative Expertise
Assurance Ally’s VFO-driven IMO integrates financial advising, insurance expertise, and tax planning into a single, streamlined process. This collaboration allows advisors to:
- Align insurance and investment strategies with tax-efficient structures.
- Work seamlessly with CPAs and legal professionals to address client needs comprehensively.
- Offer proactive, forward-thinking advice that traditional IMOs often overlook.


More Revenue, Less Effort
Our partnership model enables advisors to:
- Access expert resources without needing to master new products and concepts.
- Offer a broader range of high-quality insurance solutions.
- Increase client satisfaction and commissions with minimal additional work.
How Assurance Ally Helps Advisors & Agents
Assurance Ally transforms the way advisors and agents operate by combining the strengths of a VFO with the accessibility of a boutique IMO. Here’s how we support you:
Comprehensive Expertise
From life insurance to annuities and disability and long-term care insurance, we provide best-in-class solutions with over 65 carriers.
Tailored Guidance
Your dedicated advisor ensures every client receives a personalized strategy.
Simplified Operations
We handle complex processes, so you can focus on growing your practice.
Collaborative Partnerships
Work with Assurance Ally Partners to enhance your offerings without additional effort.
In-House Underwriting Expertise
Our in-house underwriting team, with over 30 years of experience, ensures you achieve optimal health ratings for your clients, leading to faster approvals and satisfied clients.
By partnering with us, you’ll not only elevate your clients’ experience but also position your firm for sustained growth.
Ready to Elevate Your Practice?
Explore how Assurance Ally’s Virtual Family Office model can empower you to deliver unparalleled value to your clients. Contact us today to learn more.